Comments for guywakely.com http://guywakely.com a blog of technology, project management and other ramblings Wed, 04 Aug 2010 20:50:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Social Media Explosion by Paul Naybour http://guywakely.com/?p=28&cpage=1#comment-127 Paul Naybour Wed, 04 Aug 2010 20:50:11 +0000 http://guywakely.com/?p=28#comment-127 You are right social media seems to be exploding in a uncontrolled way with lots of consultants and experts. I agree with Lindsay thay most of the action is strongest in the USA. Do you think it is worth while all the effort. We use twitter lots but I am not sure we get any return You are right social media seems to be exploding in a uncontrolled way with lots of consultants and experts. I agree with Lindsay thay most of the action is strongest in the USA. Do you think it is worth while all the effort. We use twitter lots but I am not sure we get any return

]]> Comment on Social Media Explosion by SEO Training http://guywakely.com/?p=28&cpage=1#comment-95 SEO Training Tue, 06 Jul 2010 08:35:06 +0000 http://guywakely.com/?p=28#comment-95 Just stumbled upon our director's old comment. Are you still updating this blog? We've been writing a few guest blog pieces on how social media can be used in project management lately - get in touch if you'd like to contribute to our blog with your thoughts - in return for copious tweets and links ;-) Natasha Just stumbled upon our director’s old comment. Are you still updating this blog? We’ve been writing a few guest blog pieces on how social media can be used in project management lately – get in touch if you’d like to contribute to our blog with your thoughts – in return for copious tweets and links ;-)

Natasha

]]> Comment on Mobile Offerings by Rosegret Sauer http://guywakely.com/?p=11&cpage=1#comment-55 Rosegret Sauer Thu, 13 May 2010 21:56:35 +0000 http://guywakely.com/?p=11#comment-55 The Nexus One is a nice device, but I think the iPhone is better. It has more functions and Apple has more experience with handys. The Nexus One is a nice device, but I think the iPhone is better. It has more functions and Apple has more experience with handys.

]]> Comment on Social Media Explosion by Guy http://guywakely.com/?p=28&cpage=1#comment-5 Guy Tue, 02 Mar 2010 13:18:11 +0000 http://guywakely.com/?p=28#comment-5 It's an exciting time, my real gripe is with unprofessional people jumping on the Social Media bandwagon and screwing it up for the rest of us, those of us that can genuinely help organisations for the better :) It's those quick buck types that people need to be careful of. I guess the proof of the pudding will be in the eating. It’s an exciting time, my real gripe is with unprofessional people jumping on the Social Media bandwagon and screwing it up for the rest of us, those of us that can genuinely help organisations for the better :) It’s those quick buck types that people need to be careful of. I guess the proof of the pudding will be in the eating.

]]> Comment on Social Media Explosion by Guy http://guywakely.com/?p=28&cpage=1#comment-4 Guy Tue, 02 Mar 2010 13:13:16 +0000 http://guywakely.com/?p=28#comment-4 You're right about the US focus, but it's only a matter of time. I'm speaking from a commercial viewpoint, training/consultancies etc I do think Social Media fits into the marketing area, and should be considered as part of any marketing strategy/model, the knowledge needs to sit and stay in that area. Understanding what's available technology/solution wise, is another story. I've recently seen quite a few "marketing" roles that specify Social Media experience, which I find strange, there really wont be many experienced marketing professionals with extensive Social Media experience, it's obviously still a new concept to most people. Guess that leaves a skills gap, which is where the "consultants", and companies peddling said skills, fit into the picture? You’re right about the US focus, but it’s only a matter of time.
I’m speaking from a commercial viewpoint, training/consultancies etc
I do think Social Media fits into the marketing area, and should be considered as part of any marketing strategy/model, the knowledge needs to sit and stay in that area. Understanding what’s available technology/solution wise, is another story. I’ve recently seen quite a few “marketing” roles that specify Social Media experience, which I find strange, there really wont be many experienced marketing professionals with extensive Social Media experience, it’s obviously still a new concept to most people. Guess that leaves a skills gap, which is where the “consultants”, and companies peddling said skills, fit into the picture?

]]> Comment on Social Media Explosion by Silicon Beach Training http://guywakely.com/?p=28&cpage=1#comment-3 Silicon Beach Training Tue, 02 Mar 2010 12:57:39 +0000 http://guywakely.com/?p=28#comment-3 Guy - You make some interesting points here... Social Media is certainly the current buzz word so there's inevitably going to be people out there who try to make a quick buck from it without necessarily knowing what they're talking about. We've already had another company steal the outline of our Social Media training course (http://bit.ly/5gmLIn - which we spent a long time putting together!) and bashing it up on their own site almost word for word to try to cash in. There's a lot of people whove sprung from nowhere saying to businesses "you MUST use Social Media" - but in reality businesses need to think carefully about HOW they use Social Media and how it complements their other marketing channels. At the end of the day it's about having conversations with your clients, and different businesses market themselves to different demographics who hang out on different parts of the social web. There's no one-size-fits-all approach and doing it properly is about finding your customers and comminicating with them in the right way. You mention a regulating body for the industry, but in reality I think that would be impractical. It's such a fast changing industry and you couldn't apply hard & fast rules to the way you advise people to use social media - it is after all "social" and driven by the people that use it. Just my two penneths! At the end of the day you have to hope that businesses are intelligent enough to sort the wheat from the chaff and choose an agency or a training provider that will take the time to understand what they need and provide appropriate advice. Colin Welch Silicon Beach Training Guy – You make some interesting points here…

Social Media is certainly the current buzz word so there’s inevitably going to be people out there who try to make a quick buck from it without necessarily knowing what they’re talking about. We’ve already had another company steal the outline of our Social Media training course (http://bit.ly/5gmLIn – which we spent a long time putting together!) and bashing it up on their own site almost word for word to try to cash in.

There’s a lot of people whove sprung from nowhere saying to businesses “you MUST use Social Media” – but in reality businesses need to think carefully about HOW they use Social Media and how it complements their other marketing channels. At the end of the day it’s about having conversations with your clients, and different businesses market themselves to different demographics who hang out on different parts of the social web. There’s no one-size-fits-all approach and doing it properly is about finding your customers and comminicating with them in the right way.

You mention a regulating body for the industry, but in reality I think that would be impractical. It’s such a fast changing industry and you couldn’t apply hard & fast rules to the way you advise people to use social media – it is after all “social” and driven by the people that use it.

Just my two penneths! At the end of the day you have to hope that businesses are intelligent enough to sort the wheat from the chaff and choose an agency or a training provider that will take the time to understand what they need and provide appropriate advice.

Colin Welch
Silicon Beach Training

]]> Comment on Social Media Explosion by Lindsay Scott http://guywakely.com/?p=28&cpage=1#comment-2 Lindsay Scott Tue, 02 Mar 2010 12:52:31 +0000 http://guywakely.com/?p=28#comment-2 As a consumer and also a SME owner who has taken up this social media lark, I'm actually surprised by your comments that you think there has been so many events and companies springing up; to be honest I've not seen anything listed before (show wise) and was intrigued to see that there was something like a Social Media exhibition. Taking a look at your list, it seems very US heavy and not very much there for the UK audience. I see Social Media through two different eyes (and probably cross-eyed at that!); me using social media as an individual for personal use to make contacts and stay up to date with extended friends and for a business use; to network, share knowledge and information, build a brand etc. My question is this; is social media just an extension of marketing and if so, should a marketing professional organisation become a regulatory body? As a consumer and also a SME owner who has taken up this social media lark, I’m actually surprised by your comments that you think there has been so many events and companies springing up; to be honest I’ve not seen anything listed before (show wise) and was intrigued to see that there was something like a Social Media exhibition. Taking a look at your list, it seems very US heavy and not very much there for the UK audience. I see Social Media through two different eyes (and probably cross-eyed at that!); me using social media as an individual for personal use to make contacts and stay up to date with extended friends and for a business use; to network, share knowledge and information, build a brand etc. My question is this; is social media just an extension of marketing and if so, should a marketing professional organisation become a regulatory body?

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